This blog post lays out five goals to be considered before engaging in a Link Baiting/Social Media campaign:
 Many people jump into social media marketing because they feel they “should be doing it”. Many times companies don’t take the time to identify their goals why they want to engage in a campaign. Identifying and measuring social media metrics can be easy and inexpensive. Here are some simple things to keep in mind and free ways to track them. This list is based on a viral marketing / linkbait campaign where you are tracking one URL. |
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