Things are hotting up in the search engine battle. Rupert Murdoch’s New Corp is apparently interested in swapping MySpace for Yahoo, whilst Yahoo looks to Google in a defensive alliance.
News Corporation has discussed swapping MySpace, its internet social
networking unit, with Yahoo! in return for a 30 per cent stake in the
enlarged group. |
The discussions remain tentative and could collapse after the departure of
Terry Semel as Yahoo!’s chief executive and his replacement by Jerry Yang
this week. Mr Yang, co-founder of Yahoo! and incoming chief executive,
yesterday pledged to “dig in” to his new role, and acknowledged the
difficult task he faces to arrest the decline in the internet portal’s
shares. |
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